Custom built dashboards and proprietary metrics

Arcade Metrics takes your Twitter analytics data and processes it into three distinct categories: Connections, Output and Engagement. Your data is then visualised across a series of six dashboards, specially designed for Twitter analytics. Each dashboard is designed to bring key metrics together in one place, providing insight to your account’s status.

Arcade Metrics then reviews your analytics and gives you specific direction on how to improve your account. Part of this process is the provision of Twitter account lists, tailor-made for you, which show which accounts will create the best value through engagement.

The metrics featured on Arcade Metrics include specially designed indicators that are not available via Twitter’s own analytics interface. These provide deeper insight into your account. Included areFollower Growth Rate, Follower Churn, Average engagements per Impression, and many others.

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The Dashboards

Click on the images below to view screenshots of each dashboard or click hereto open a new tab andview the Account Overview dashboard using live data.

Metrics Library

Arcade Metrics gives deeper insight into your account using proprietary metrics that are not available via Twitter’s own analytics interface. Meet a few of them here:

Follower growth rate

As your Twitter account grows its follower base, you should aim to keep your growth rate consistent at the very least. 100 new followers in a month is great for an account with 500 followers, but not for an account with 50,000 followers. By looking at the growth rate, not the new followers count, you get a more useful perspective of the growth of your network.

Follower Churn

As you grow your audience it’s good to know whether you are maintaining a loyal community. A follower count with a net increase could be mostly new followers, but it could also be the result of a large number of new followers offset by lost followers. This could be expected if you are changing content strategy, but if not, it’s a metric to monitor and improve.

Follower to following ratio

If you want have influence and authority you need to be seen as a leader. This means building a large network of followers, but keeping the number of accounts you follow comparatively low. Regularly reviewing your Follower to Following ratio helps keep your account within desirable parameters to build the right profile.

Impressions per tweet

Your total impressions might be going up on a daily basis, but that could simply be a result of an increased rate of tweeting. Knowing your impressions rate per tweet, gives you a consistent benchmark which is independent of your tweeting frequency.

Any Questions?

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